STRATEGIES
THAT YOU CAN FEEL AND STORIES PEOPLE REMEMBER
Strategy is where we start, but never where we stop.
At Apartment 1A, we turn insight into impact through brand strategy, storytelling, and creative direction built for today’s culture. We lead with data and intuition, write with intention, and help brands move with purpose across every platform and experience.
From positioning and brand or campaign messaging to experiential activations, influencer partnerships, and performance content, we translate smart strategy into campaigns that connect with cross-generational consumers while still resonating directly with Millennials, Gen Z, and Alphas.
We are not here to chase trends. We are here to shape them, building stories, strategies, and cultural moments that last longer than a news cycle and leave a mark for generations to come.
Dominique Zonyeé
Dominique Zonyeé
Dominique Zonyeé
DOMINIQUE ZONYEÉ, CEO | FOUNDER
WHAT WE DO
BRAND STRATEGY/ STORYTELLING/ CONTENT STRATEGY/ COPYWRITING/ BRAND MANAGEMENT/ BRAND NAMING /WEB DESIGN & DEVELOPMENT / UX COPYWRITING/ SOCIAL MEDIA STRATEGY/ BRAND DESIGN /GRAPHIC DESIGN/PACKAGE DESIGN/DIGITAL MARKETING / MEDIA TRAINING/ BLOG STRATEGY/MARKETING COLLATERAL/ SEO STRATEGY
Brand Strategy and
Cultural Intelligence
We don’t guess, we study. Apartment 1A uses market research, social listening, and audience analysis to create brand strategies that connect, convert, and scale. From positioning to messaging, we turn insight into stories that stick.
Capabilities:
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Brand Positioning & Narrative Strategy
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Audience Segmentation & Persona Development
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Creative Briefs & RFPs
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Consumer Trends & Cultural Insight Reports
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Messaging Frameworks & Tone of Voice
Creative Campaigns
and
Brand Partnerships
We lead with strategy and land with story. From concept to execution, we build cross-platform campaigns and partnerships that drive reach, relevance, and results. Every campaign is crafted to resonate with audiences and move culture forward.
Capabilities:
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Full-Funnel Campaign Strategy & Direction
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Brand Partnership & Influencer Development
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Content Ecosystem Planning & Production
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Integrated Social & Experiential Strategy
Performance Messaging
and
Lifecycle Engagement
We create with intention and optimize what counts. Using audience insights and campaign performance data, we shape messaging and content that drives acquisition, nurtures retention, and increases lifetime value.
Capabilities:
• Lifecycle & Retention Content Strategy
• Conversion-Focused Messaging (Email, SMS, Web)
• Creative Testing & Performance Optimization
• Cross-Functional Briefs for Paid + CRM Teams
PROJECT
Branding 101
Healing Harlem Edition
INDUSTRY: Community Engagement /Wellness
OVERVIEW— Curated event space and local business vendors to deliver equity-centered brand strategy and multicultural educational and networking opportunities in Harlem.
IMPACT— Equipped more than 50 entrepreneurs across various generations and demographics with free branding and mental health tools.
SERVICES— Brand Strategy | Multicultural Marketing | Experiential Marketing | Event Production | Thought Leadership
See the full case study and creative strategy for Branding 101: Harlem Healing Edition.
PROJECT
LIVE OUT LIVE
INDUSTRY: Non-profit / Talent and Booking Agency
OVERVIEW— Crafted brand positioning and experiential marketing strategies to increase visibility and partnership growth.
IMPACT— Designed programming and pitches to secure $100,000+ in grant funding and strategic cultural partnerships
SERVICES— Brand Strategy | Brand Messaging | Pitch Deck Development | Website Development and Design | Partnership Development
See the full case study and creative strategy for Live Out Live.
PROJECT
START SMALL
THINK BIG
INDUSTRY: Non-profit/ Small Business Support
OVERVIEW– Directed brand voice and messaging frameworks and led integrated campaigns that positioned the organization as a trusted resource, expanding reach , donations, and deepening community impact.
IMPACT— Helped drive a 23% increase in business engagement while amplifying awareness of $16M+ in legal, marketing, and financial services available to 4,200+ women- and BIPOC-owned small businesses.
SERVICES— Brand Strategy | Messaging Frameworks | Integrated Campaign Development | Equity-Centered Marketing
See the full case study and creative strategy for Start Small Think Big.
PROJECT
The Heist Agency x Texas Southern University x Flamin' Hot ®
INDUSTRY: Food & Beverage/ Non-profit/ Multicultural Marketing
OVERVIEW—Led creative strategy, content, and experiential marketing for a multicultural food brand collaboration.
IMPACT— Generated over 4 billion impressions and helped raise $100,000+ in scholarship funds for HBCU students.
SERVICES— Creative Strategy | Campaign Direction | Storytelling | Influencer Partnerships | Multichannel Content
See the full case study and creative strategy for Flamin' Hot ® x Megan The Stallion and Texas Southern University.
PROJECT
DIGITAL MARKETING
INDUSTRY: Entertainment / Tech/ Wellness/ CPG /
OVERVIEW—Served as lead copywriter and voice strategist for culturally defining campaigns across social, OOH, and digital.
IMPACT— Grew a major TV series’ social presence from zero to 92K+ followers in nine weeks, driving 29 million+ impressions and transforming it into a breakout cultural moment.
See the full case study and creative strategy for Digital Strategy & Marketing.
Need help making your big idea make sense?
GET A FREE 15--MINUTE CONSULTATION
Whether you're a one-person brand, a small business, or launching with a lean budget, we meet you where you are. Apartment 1A offers free 15-minute consultations to help you start to:
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Clarify your message for customers and funders
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Translate your vision into sharp, compelling language
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Turn scattered ideas into an actionable strategy
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Identify what’s working—and what needs work
You don’t need a huge budget to make a strong impression. You need the right words, the right plan, and a partner who gets it.
Let’s get you unstuck.
Book your free consultation today.
