Strategy Rooted in Culture. Built to Move People.
Strategy is where we start. But it doesn’t end there.
At Apartment 1A, we lead with insight, write with intention, and build stories and strategies that move at the speed of culture.
From positioning and messaging to experiential marketing, influencer partnerships, and performance content, we turn smart thinking into scroll-stopping digital campaigns and unforgettable real-world moments.
We’re not here to follow formulas. We’re here to create what’s next and craft brand stories and experiences that break through and impact culture for generations to come.
Dominique Zonyeé
Dominique Zonyeé
Dominique Zonyeé
DOMINIQUE ZONYEÉ, CEO | FOUNDER
CAPABILITIES
BRAND STRATEGY/ STORYTELLING/ CONTENT STRATEGY/ COPYWRITING/ BRAND MANAGEMENT/ BRAND NAMING /WEB DESIGN & DEVELOPMENT / UX COPYWRITING/ SOCIAL MEDIA STRATEGY/ BRAND DESIGN /GRAPHIC DESIGN/PACKAGE DESIGN/DIGITAL MARKETING / MEDIA TRAINING/ BLOG STRATEGY/MARKETING COLLATERAL/ SEO STRATEGY
Brand Strategy and Cultural Insight
We don’t guess, we study. Through market research, social listening, and audience segmentation, we shape brand strategy that connects, converts, and scales. From positioning to messaging, we turn data into narratives that stick.
• Brand Positioning and Narrative Strategy
• Audience Segmentation and Persona Development
• Consumer Trends and Insight Reports
• Messaging Frameworks and Tone of Voice
Campaigns, Content, and Brand Partnerships
We lead with strategy and land with story. From creative concepting to campaign rollout, we build cross-platform content systems and brand partnerships designed to drive relevance, reach, and results.
• Full-Funnel Campaign Strategy and Direction
• Brand Partnership Development and Execution
• Content Ecosystem Planning and Production
• Integrated Social and Experiential Strategy
Performance Messaging and Lifecycle Engagement
We create with intention and optimize what counts. Guided by audience insights and campaign data, we shape messaging that drives acquisition, nurtures retention, and increases lifetime value.
• Lifecycle and Retention Content Strategy
• Conversion-Focused Messaging for Email, SMS, and Web
• Creative Testing and Performance Frameworks
• Cross-Functional Brief Development for Paid + CRM Teams
PROJECT
Branding 101
Healing Harlem Edition
INDUSTRY: Community Engagement /Wellness
OVERVIEW— Curated event space and local business vendors to deliver equity-centered brand strategy and multicultural educational and networking opportunities in Harlem.
IMPACT— Equipped more than 50 entrepreneurs across various generations and demographics with free branding and mental health tools.
SERVICES— Brand Strategy | Multicultural Marketing | Experiential Marketing | Event Production | Thought Leadership
PROJECT
LIVE OUT LIVE
INDUSTRY: Non-profit / Talent and Booking Agency
OVERVIEW— Crafted brand positioning and experiential marketing strategies to increase visibility and partnership growth.
IMPACT— Designed programming and pitches to secure $100,000+ in grant funding and strategic cultural partnerships
SERVICES— Brand Strategy | Brand Messaging | Pitch Deck Development | Website Development and Design | Partnership Development
PROJECT
START SMALL
THINK BIG
INDUSTRY: Non-profit/ Small Business Support
OVERVIEW– Directed brand voice and messaging frameworks and led integrated campaigns that positioned the organization as a trusted resource, expanding reach , donations, and deepening community impact.
IMPACT— Helped drive a 23% increase in business engagement while amplifying awareness of $16M+ in legal, marketing, and financial services available to 4,200+ women- and BIPOC-owned small businesses.
SERVICES— Brand Strategy | Messaging Frameworks | Integrated Campaign Development | Equity-Centered Marketing
PROJECT
The Heist Agency x Texas Southern University x Flamin' Hot ®
INDUSTRY: Food & Beverage/ Non-profit/ Multicultural Marketing
OVERVIEW—Led creative strategy, content, and experiential marketing for a multicultural food brand collaboration.
IMPACT— Generated over 4 billion impressions and helped raise $100,000+ in scholarship funds for HBCU students.
SERVICES— Creative Strategy | Campaign Direction | Storytelling | Influencer Partnerships | Multichannel Content
PROJECT
DIGITAL MARKETING
INDUSTRY: Entertainment / Tech/ Wellness/ CPG /
OVERVIEW—Served as lead copywriter and voice strategist for culturally defining campaigns across social, OOH, and digital.
IMPACT— Grew a major TV series’ social presence from zero to 92K+ followers in nine weeks, driving 29 million+ impressions and transforming it into a breakout cultural moment.
SERVICES— Copywriting | Voice & Tone Development | Social Media Strategy | Campaign Creative | Content Strategy
Need help making your big idea make sense?
GET A FREE 15--MINUTE CONSULTATION
Whether you're a one-person brand, a small business, or launching with a lean budget, we meet you where you are. Apartment 1A offers free 15-minute consultations to help you start to:
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Clarify your message for customers and funders
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Translate your vision into sharp, compelling language
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Turn scattered ideas into an actionable strategy
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Identify what’s working—and what needs work
You don’t need a huge budget to make a strong impression. You need the right words, the right plan, and a partner who gets it.
Let’s get you unstuck.
Book your free consultation today.
