Inkwell reached out to me because they needed a pitch deck and storytelling to help them win funding for their real estate project in Los Angeles. They wanted to create language boundaries and identify an appropriate, powerful, yet non-isolating voice and tone. So my goal was to be bold, passionate, transparent, honest, and relatable.

Leveraging a social change and equity lens, we approached the mission, purpose, and values; and created audience personas and messaging to communicate their ask, outline financial goals, and distinguish them from other real estate companies.

The narrative extended beyond the deck, inspiring Inkwell website and social media messaging, which helped bring awareness to the brand and other external communications.